Global SAE-A Group
‘The Platinum’ is a premiere residential space imbued with Ssangyong E&C’s sophisticated spatial coordination, and a premium residential space carefully selected by construction experts for the optimal life.
BI expressed the solidity of a well-built apartment in a straight font, and the sophistication and delicacy of the finish in the light curve of the definite article The, thereby showing Platinum’s pride and confidence in high-quality technology as a wordmark.
Royal Blue was used to contain the belief that Platinum's pride leads to customer trust. Royal Blue reinterprets Platinum's trust, expertise, and confidence to signify the high-quality life values felt by consumers.
- IMG
- IMG
- IMG
The Platinum, Ssangyong E&C’s new representative housing brand, embodies three brand philosophies:
Professional, Perfect, and Proud.
-
Professional
- The Platinum is crafted by the world’s top professionals.
- From the Marina Bay Sands Hotel—renowned as a miracle of 21st-century architecture with its 52-degree slope and one of the world’s most challenging construction feats—to the Guinness World Record-holding Raffles City, once the tallest hotel in the world in 1986, and the ultra-luxury Ananti Cove & Hilton Busan resort, ten times the size of a soccer field along East Busan’s coast—Ssangyong E&C’s elite professionals bring their unmatched expertise and technical know-how to create The Platinum.
-
Perfect
- The Platinum is the ultimate residential experience.
- With extensive experience in Korea’s landmark residential projects—including Kyunghee Palace Morning, Dogok Rexle, Pyeongchang Oboe Hills, and Jamsil Parkrio—The Platinum integrates high-level value engineering into every detail. From advanced architectural methods and thoughtful convenience to enhanced safety and eco-friendliness, The Platinum delivers a one-of-a-kind, perfectly designed living space.
-
Proud
- The Platinum is a source of ultimate pride.
-
Comfortably refined. Simply beautiful.
The moment you choose The Platinum, you begin a lifestyle unlike any you’ve experienced before. Elevate your pride with elegance and ease, sophistication and simplicity, nature and future—all in one.
More than just a place to live, it’s a starting point for a truly fulfilling life. With its distinguished design and thoughtful planning, The Platinum goes beyond expectations to become your proudest choice.
ROYAL BLUE
- R23 G44 B86
- C100 M83 Y26 K40
- HEX #172C56
-
Korean Logotype
-
Brand Philosophy
Combination -
Korean Logotype Combination
Refusal of unauthorized collection of email addresses